Visit URB-E Global Headquarters in Pasadena

Visit URB-E Global Headquarters in Pasadena

When you ride URB-E, you’re experiencing a product of true American innovation. We’re proud to say that URB-E is designed, manufactured and built right here in Southern California. Our Flagship Headquarters and Production Line are located in beautiful Old Town Pasadena, where you can see first hand the precision and expertise that go into every URB-E. Visit our state-of-the-art retail showroom and get to know URB-E inside and out.

We’re real people! Our team comes from eclectic backgrounds, everything from military to filmmaking to professional fly-fishing. We all have a passion for solving global problems in new, creative ways, and we want to share that passion with you!

Our retail showroom is located at 54 W Green St. Pasadena, CA 91105. You can drop in at our retail showroom:

  • 8am – 7pm Monday-Friday
  • 11am – 7pm Saturday
  • 12pm-4pm Sunday

Live South or West of LA? Visit our Retail Location at USC right near Downtown LA!

Our production line is located at 235 E Colorado Blvd. Pasadena, CA 91101. Tours of our production line are arranged by appointment. For more information about our retail showroom and production line, email or call us at 626-460-8113.

Our retail showroom is designed to immerse you in the world of URB-E. Get to know URB-E inside and out with interactive displays and videos, then go for a test ride around historic Old Pasadena. You can learn our best tips for riding and folding your URB-E and test out our accessories in person to find what’s best for you.

The URB-E design team is constantly at work improving our products and designing new solutions to the pain points of urban transportation. Our retail store shares a window with our state-of-the-art innovation lab, so you can watch the brilliant minds behind URB-E at work. If you look carefully, you might even glimpse some of our (almost) top secret works in progress.

We assemble every URB-E by hand in our Pasadena workshop in order to ensure its quality, durability and safety. Come watch our URB-E assembly in action and see how we check, recheck, and personally sign off on each vehicle before it goes out the door.

Meet the Creators of URB-E

Grant Delgatty

Grant Delgatty

Chief Creative Officer, Co-Founder

Grant has designed hundreds of products, from furniture to sporting goods, consumer electronics, retail environments, protective gear, and housewares. For much of his career, he led design for various shoe companies including Vans shoes.

In 2008, Grant launched a sustainable footwear company called Urshuz, which allowed customers to customize their shoes by interchanging fully recyclable soles and uppers using Grant’s patented technology. 

Grant has taught at Art Center College of Design in Pasadena, CA since 2007, specializing in product, mobility and transportation design.

Sven Etzelsberger

Sven Etzelsberger

Chief Technology Officer, Co-Founder

Sven has more than 20 years of experience in the automotive industry around the globe, and he is passionate about anything that merges clever engineering with gorgeous design.

In Germany, he worked at Porsche on the development of formidable sports cars. He eventually moved to Porsche’s Californian design center to head up studio engineering and lead the release of the Cayman.

Sven has also served as the VP of Advanced Engineering at Saleen Automotive and the Chief Engineer and Vehicle Line Executive at Fisker, where he earned his stripes in alternative energy transportation.